The effects of data breaches are often long-lasting and challenging to reverse. Victims who have had their sensitive personal or financial information stolen by hackers can be left with years of expense and hassle. No type of entity or sector of the economy has been immune to data breaches. In 2018 alone, Google+, Facebook, Ticketfly, T-Mobile, Orbitz, Saks, Lord & Taylor, and Marriott all announced significant breaches. The importance of protecting personally identifiable information (“PII”) grows with every successive data breach.

https://www.hsgac.senate.gov/imo/media/doc/FINAL%20Equifax%20Report.pdf