It looks like Facebook is not the only one abusing Apple’s system for distributing employee-only apps to sidestep the App Store and collect extensive data on users. Google has been running an app called Screenwise Meter, which bears a strong resemblance to the app distributed by Facebook Research that has now been barred by Apple, TechCrunch has learned.

https://techcrunch.com/2019/01/30/googles-also-peddling-a-data-collector-through-apples-back-door/