Personalized Spam and Phishing

Most spam, especially the sort that is mass-mailed on behalf of businesses, has quite an impersonal format: spammers create a message template for a specific mailing purpose and often drastically diversify the contents of that template. Generally, these kinds of messages do not personally address the recipient and are limited to common phrases such as “Dear Client”.

https://securelist.com/blog/phishing/78101/personalized-spam-and-phishing/