At the Code/Mobile conference last week, the speaker lineup included two self-made stars who have built their personal brands to translate across many mediums: Kim Kardashian West and Michelle Phan. While Kardashian West is better known, the deliberateness and effectiveness of Phan — who first rose to fame making make-up tutorial videos on YouTube — is pretty stunning.

http://recode.net/2014/10/31/michelle-phan-is-building-a-beauty-empire-full-session-video/