The Apple Watch went on display this morning at Colette, a high-end Paris boutique that consistently attracts swarms of the hipper-than-thou. The event marked the first time that the watch has been shown to the public since company CEO Tim Cook unveiled it at a media event in California earlier this month, though it remained a decidedly hands-off affair. The watches were kept behind glass displays on the ground floor of the store, and visitors were not allowed to touch them.