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Let newsmakers embed your content and they’ll look to you for material, likely publish more to you, and you’ll have more content to advertise against. That’s why Facebook today begins allowing “public” posts to be embedded on third-party sites, a strategy pioneered by Twitter in 2010 and recently copied by Instagram. Embedding is slated for a full roll out, but for now you can get preview on five sites.

http://techcrunch.com/2013/07/31/facebook-embeds/